PRIMETIME
How unexciting will life be if you turn on your TV at 9 pm and don’t hear screams and shouts veiled in disguise of a debate? Today, news media has bartered from informing citizens to broadcasting what they want to hear. Plainly, whatever news channel you watch and any article you read, there is invariably a biased political agenda the journalists, rather the political party funding the channel is pushing onto you. It’s astonishing how the audience has started associating news channels not by their names but the political ideologies they propagate.
Media tends to highlight and pivot around the politics of the current event and not the actual policy or decision undertaken. Just as I aggrandize having done household chores for a day, news media outlets turn petty issues into bigger debacles as they try to pander on the viewer’s emotions to instigate conversations and debates.
And they are successful in doing that, courtesy of the advent of social media and the rise of Twitter, where every other day there’s a tweet battle about what was broadcasted on the channel the previous day. Although the altercations are not as violent as those between me and my mom when I tell her I’m eating out for the third day in a row, these tweets influence minds, sparking aggressive political beliefs.
They make issues out of nothing but still give their audience something to talk about and keep them busy, which is good in a way because of the rising unemployment in our country, people can always fall back on news channels to pass their time and keep up the spice in their lives. But on days when I have nothing better to do, I indulge in news watching. It’s my guilty pleasure. Is it yours too? India wants to know.
*the views of the author are personal*
Comments
Post a Comment